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Rice Dream

The roots of RICE DREAM go back to 1971, when Robert Nissenbaum, one of the original founders, had opened Morning Dew Organic Food Market in St. Louis, MO. It was one of the first organic/natural food stores in the United States. Robert was very passionate about the relationship between diet, health and well being, as well as very concerned for the environment. He explored the natural vegetarian diet, macrobiotics, yoga, and organic gardening. He used his store as the vehicle to share his ideas and inform others about the benefits of this new way of living.

In 1982, Robert and another partner founded Imagine Foods in the Missouri countryside. Things really took off when he and his partner took some of their products including soy tempeh, an early version of RICE DREAM beverage, and RICE DREAM Frozen Dessert to a natural food industry trade show. The distributors were crazy about the RICE DREAM Frozen Dessert. The orders kept coming, and the company kept growing and changing, to offer the highest quality, most delicious all-natural foods.

In December of 2002, Imagine foods was made part of The Hain Celestial Group- the country’s largest and most respected natural and organic foods company. Imagine Foods is proud to be part of The Hain Celestial Group’s family of brands that provide delicious “better for you” foods loved by people of all ages.

The one thing that never changed throughout this period of company growth is the commitment to Robert’s earliest belief in the value of good tasting, healthy, natural and organic foods. Today, Imagine Foods makes some of the best-selling organic and natural brands—Rice Dream.

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